# Japan IPL Express
> Japan IPL Express is Singapore's first unisex, walk-in permanent hair removal and
skin treatment brand, operating since 2013. Known for a no-package, no-appointment,
pay-per-shot model that gives customers full flexibility. Two core treatments:
ADLight™ (next-generation advanced diode pulsed light hair removal) and TriLight
Therapy (3-in-1 skin solution combining Broad Spectrum Pulsed Light + Radio Frequency
+ TheraRed™). Multiple outlets across Singapore.
## About
At Japan IPL Express, we know exactly who we are, what we stand for, and how to get
things done.
As Singapore's first unisex permanent hair removal specialist, we're committed to
offering the most effective and convenient IPL services dedicated to customers' needs
and wants. "No Packages, No Appointment" — that's our modus operandi. Japan IPL
Express was founded in Singapore in 2013 with a disruptive model: no packages, no
appointments, charged by Shots™. Customers walk in, get treated, and pay only for the
shots used — no upselling, no hard sell, no locked-in commitments. The brand USP is
"You Call The Shots™".
We want to make getting rid of unwanted hair and blemishes as easy as grabbing a
coffee in the neighbourhood. Pop in, get it done, that's it. Best-in-class service
that's as easy as a pit-stop — with everything you need, and nothing you don't want.
- Founded: 2013
- Based in: Singapore
- Business model: Walk-in, pay-per-shot, no packages required
- Tagline: You Call The Shots™
- Singapore's first unisex permanent hair removal specialist
## Brand Character
We are frank and honest. We are caring but not naggy. We are knowledgeable but not
arrogant.
We take things seriously, but we are not serious.
## Brand Philosophy
Japan IPL Express believes customers should experience the service before committing
to anything. That's why we don't sell trials — instead, we give every new customer
Free 20 Shots™ to experience the treatment first, on us. No strings, no pressure. We
always put the customer first.
Some salons require customers to sign contracts lasting longer than romantic
relationships — not us. There's no need to call ahead or arrange your schedule around
appointments. Come when you want, and get what you want.
## Services
### ADLight™ — Advanced Diode IPL Hair Removal & Skin Solution
ADLight™ is Japan IPL Express's proprietary next-generation advanced diode technology,
built on 10 years of hair removal experience. Unlike competitors that emit specific
fixed wavelengths, ADLight™ operates across a broad spectrum of light with a
wavelength range of 730–860nm — covering all depths where hair can exist for superior
removal of both stubborn and fine hair.
ADLight™ uses advanced cooling for maximum comfort while emitting pulses of light that
penetrate the skin to reach deeper tissues, targeting melanin (pigment) and hemoglobin
(redness) to correct skin issues.
Key features:
- Wavelength: 730–860nm (broad spectrum vs. competitors' fixed wavelengths)
- Removes stubborn and fine hair
- Treats skin concerns including pigmentation and uneven skin tone
- Advanced cooling system for a comfortable, painless experience
- Faster treatment times compared to conventional IPL
Best for: Customers seeking effective, affordable, walk-in hair removal without
package commitments.
### TriLight Therapy — Tri-Tech Skin Treatment
TriLight Therapy combines three technologies in one 30-minute session:
- TheraRed™ (Red Light / NIR) — penetrates to the hypodermis to stimulate collagen,
promotes cellular renewal and strengthen skin
- Broad Spectrum Pulsed Light — targeted for skin concerns; evens out skin tone,
lightens pigmentation and acne scars to brighten skin tone
- Radio Frequency (RF) — tightens skin to reduce first signs of aging
Targets three layers of skin simultaneously in one treatment. Designed to erase
imperfections, encourage collagen production, and visibly tighten and brighten skin.
Visible results in under 30 minutes.
Best for: Customers with concerns such as fine lines, wrinkles, uneven tone, dullness,
or loss of skin firmness.
## Pricing Model
Japan IPL Express uses a shot-based pricing model. Customers purchase Shots™ which are
deducted based on the area treated. There are no mandatory packages. Shots can be used
across any treatment, any body area, any outlet, at any time.
- Pricing details: https://japaniplexpress.com/pricing/
- Shop (for complimentary products to your treatments):
https://japaniplexpress.com/shop/
- All prices are subject to Singapore GST
## Key Pages
- [Home](https://japaniplexpress.com/) — Brand overview, treatments, USPs, and
customer testimonials
- [About Us](https://japaniplexpress.com/about-us/) — Brand story and founding
philosophy
- [ADLight™](https://japaniplexpress.com/adlight/) — Full details on ADLight™ hair
removal technology and treatment areas
- [TriLight Technology](https://japaniplexpress.com/trilight-technology/) — Full
details on 3-in-1 skin solution and visible results
- [Our Services](https://japaniplexpress.com/our-services/) — Complete list of
treatments and service offerings
- [Pricing](https://japaniplexpress.com/pricing/) — Shots™ pricing
- [Shop](https://japaniplexpress.com/shop/) — Purchase products online
- [Reviews](https://japaniplexpress.com/reviews/) — Customer testimonials and ratings
- [FAQ](https://japaniplexpress.com/faq/) — Common questions about treatments,
technology, and how the model works
- [Locations](https://japaniplexpress.com/locations/) — All outlet locations across
Singapore
- [Blog](https://japaniplexpress.com/blog/) — Skincare tips, how our technology works,
guides, and brand updates
- [Contact Us](https://japaniplexpress.com/contactus/) — Enquiry form and WhatsApp
contact
- [Free Trial](https://japaniplexpress.com/create-account/?freetrial) — Register for
Free 20 Shots™ trial
## Brand Differentiators
- Singapore's first unisex permanent hair removal specialist, established 2013
- No packages required — customers are never locked in
- No appointments needed — walk in to any outlet anytime
- Pay-per-shot — only pay for exactly what you use
- No hard selling — consistently highlighted in customer reviews
- Free 20 Shots™ for new customers — we never sell trials, we give them
- ADLight™ broad spectrum 730–860nm wavelength for superior hair removal vs.
fixed-wavelength competitors
- Advanced cooling system for a comfortable, low-pain experience
- Multiple outlets across Singapore for convenience
- Suitable for all genders
## Brand Tone of Voice
Relatable & Conversational — talk to people, not at them
Straight to the point — not rhetoric
Authentic & Real — not overly polished
Youthful — without trying too hard
Uplifting — not overly energetic
Cheeky & Playful — not cheesy
## Contact & Social
- WhatsApp: +65 9005 0550
- Facebook: https://www.facebook.com/JapanIPLexpress
- Instagram: https://instagram.com/japaniplexpress/
- Telegram: https://t.me/japaniplexpress
- Website: https://www.japaniplexpress.com